What if a month only turns up one thing worth doing?
Then the report says one thing. We don't work to a quota — an invented third action is worse than none, because it teaches you to skim the list. Some cycles turn up four. In a quiet month the honest finding is often that nothing changed, and that is worth knowing too.
I already have Google Analytics. Isn't this the same thing?
Analytics tells you which pages were opened, for how long, and where the traffic came from. It has never told anyone what a visitor wanted. The same is true of session recordings and post-stay surveys: one shows behaviour without reasons, the other arrives after the stay and gets answered by a handful of people out of goodwill. The assistant gets answered because the visitor wants something right then, and the question is preserved in their own words. One more difference worth naming: a traffic report has never produced a wedding enquiry with a date, a guest count and a phone number.
Who actually ends up talking to it?
Not the guest who already decided — that one books, calls, or fills in the form, and always would have. The assistant is for the one still deciding: comparing you against two other places, arriving from an OTA listing to see whether booking direct is better, or reading a cabin page at eleven at night with one question left. They will not send a form for a single question. They will ask it out loud if someone is there.
How is this different from the chatbots that already exist?
Most chatbots answer and forget. Presencia answers, guides the visitor toward a booking or your team, and keeps the record. The record is the product: at the end of the month it becomes a document telling you what your market was actually asking for.
Who carries out the actions?
Whoever already does that work for you. Each one is written to be handed over — to your web person, your marketing team, your ads agency — with enough detail that nobody has to come back and ask what was meant. You get a plan, not another job.
How do you know whether an action worked?
The same conversations that found the problem measure the fix. If the question stops coming up next cycle, the site is now answering it. If it keeps coming up, either nobody can find the answer or the answer is not enough — and both of those are useful. The report opens with that, before any new findings.
What does "trained in my brand voice" actually mean?
Before launch we run a brand voice session — your tone, your vocabulary, how your staff talks about the property. Then the assistant is trained on your real content: room types, policies, event spaces, seasonal highlights, and what makes you different from the property down the road. Every assistant is written alongside a linguistics partner, so it reads like your team, not like software.
How does it handle wedding and group enquiries?
It qualifies in conversation — event type, rough date, guest count — before asking for a way to reach them. When all four are there, your events team gets a hot-lead alert by email straight away. No more wedding enquiries sitting in a general inbox until Monday.
How long does setup take, and will it work with my site?
About a week from signed agreement to live assistant. Installation is a single line of HTML, which works on Wix, WordPress, Squarespace, Duda, Webflow and most other builders. No developer needed on your end.
What does the retainer include, and what does it cost?
Setup and brand voice training, the assistant live around the clock, hot-lead alerts by email, the monthly report and the actions that come with it, and direct access to us. No per-conversation or per-lead fees. Quarterly retainer, priced so that a single event secured through the assistant covers it several times over. Exact figure on the first call.
